![]() ![]() The use of people in underwriter credits is strictly regulated by the FCC.(Example: SewCo, makers of yarn, thread, patterns, needles, and thimbles.) No more than five products or services may be mentioned or listed.A product manufactured by an underwriter may be mentioned once at the head of the underwriter credit, immediately following identification.An underwriter credit may not contain qualitative claims, calls to action, comparisons, pricing information, or any other language that is deemed promotional.” (when there is a significant difference in the amount of funding from two or more funders). Recommended language is "This program is made possible (in part) by X,” or “Major funding for this program was provided by.Underwriting credits must be in keeping with the noncommercial nature of public television.As many underwriters in one minute as will comfortably fit may be acknowledged, but no single underwriter’s credit may exceed 15 seconds (:15).Įditorial Guidelines and Recommended Language / Content.The underwriting pod may not exceed one minute (1:00).By and large, all entities underwriting a series must appear on all episodes of the season being underwritten.When one underwriter is identified, all must be identified in an “underwriter pod,” separate and distinct in style from the program’s production credits.“Special thanks” should be included in the production credits and are reserved for those who provided in-kind goods and/or services, not program funding. ![]() Underwriters may not receive a “special thanks” credit.Underwriters are not identified in the program production credits.Underwriters acknowledged must be in the same order. Funders generally should be listed in descending order of support. Underwriters must be identified at the beginning and end of a program.A complete list of funders is available at (producer's website URL).” In lieu of listing every donation, producers can acknowledge donors by using the following sample language: “Support for this film was made possible by more than 80 individuals. NETA requires that a complete list of funders be sent prior to agreeing to distribution. Crowd-sourced funding - Increasingly, producers are crowdsourcing through sites like Kickstarter or GoFundMe.Federal law requires that broadcasters “fully and fairly disclose the true identity” of all funders. Funders of content broadcast on public television cannot be anonymous.The entity identified as the underwriter must be the actual contributing entity.All entities contributing to a program/series on public television must be acknowledged in an “underwriter pod.” The purpose of an underwriter credit is to identify the entities that have provided funding for the production.Optional: Link to educational resources for classrooms (K-12+).ĭownload Guidelines Who must be credited as an underwriter?.Optional: PDF of discussion guide or engagement toolkit.Optional: Link to full digital press kit.NETA asks that all producers provide at least two to three high-resolution photos, with credit captions (if applicable), for stations to use in promoting the broadcast of your show in print, web, and social media. NETA asks that all producers provide at least one 30-second promo for stations to use in promoting the broadcast of your show. 30-second promo (refer to promo spec guidelines).Promotions (Received 4-6 weeks prior to scheduled feed date) Completed program uploaded to NETA’s FTP site.Adheres to technical specs and is accompanied by a technical evaluation form.Includes NETA :03 tag at end of final program.įile Delivery (Received 4-6 weeks prior to scheduled feed date).Closed-captioned by certified captioning service.Adheres to PBS Producer Handbook specs for captioning, underwriting, open and closing credits, and offer tag.NETA will accept programs that are slightly longer or shorter, but no longer than 28:00, 58:00, or 1:28:00. Signed Program Distribution Agreement (PDA) - provided by NETA.Completed and approved Program Offer - provided by NETA. ![]()
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